Here are some examples of places to post your event, or ways to generate awareness of the upcoming event:
TOOL: We’ve created a Save the Date template for
TOOL: Use this customizable invitation that you
can send to your Trustee, community partners,
City Councilors, etc. (link)
TIP: Know your audience! Choose a messaging
tone that speaks to your community: Serious and
factual for parents who like statistics or fun and
inviting but still pushes an underlying goal; sense
of urgency for schools that have specific issues or
neutral for a broader demographic.
As the event gets closer, engage students and start building excitement and school spirit!
TIP: A poster contest is a great way to get
students involved in promoting Walk to School
Day! Invite them to create signs, posters, or
banners about why they like walking or wheeling.
TIP: Existing student clubs like a Green Team, Eco
Club or School Active Transportation Club, are
already thinking and living the message.
Engaging them is an opportunity for them to show
leadership and influence their peers.
The final promotional push is important for generating awareness and excitement about your event. Here are some opportunities to consider:
TOOL: Conduct classroom surveys so you have
baseline information to compare the event data
to. Data helps quantify results and can be fun to
use in math class to connect activities to
curriculum. Here is a link to a sample Hands-Up
Survey data collection form (link).
TIP: Putting up signs in your neighbourhood also
means taking them down after the event. Please
be a responsible and environmentally friendly
Here are a few things to think about on the days leading up to your event:
MITIGATE RISK: Let your bus/van drivers know that
your event may change traffic patterns and that
there will be more pedestrians than usual.
While the event is taking place, share your event on social media to demonstrate success and inspire other schools to try it, too. It’s also important that on site communication happens at the beginning so everyone knows what to do and what their role is in running a fun, safe, inclusive event. Here are a few things to consider:
MITIGATE RISK: Candid shots are always fun to
look at, but be mindful of which students may
have their pictures taken and distributed. Student
privacy and protection are a priority. Setting up
some shots with “authorized students” might fill
TIP: You can amplify your message by “tagging”
other organizations that have similar interests.
Ottawa Student Transportation Authority cares about all mobility options for students.
EnviroCentre delivers Student Active Transportation Planning Program to schools across the city.
Your Ottawa Public Health School Health Nurse is an important partner.
@OCDSB or @OCSB
Your School Board Communications Department will gladly share your event.
@ (enter trustee
or city councilor handle)
Find out your elected officials’ handles. They will be happy to share your event, and may even join you if possible.
A “hashtag” allows followers to link up conversations through a common topic. In Ottawa, we use:
Say thank you to your community, students, parents, partners, and elected officials by posting a thank you note. Here are some ideas:
TOOL: We have created a customizable certificate
of participation. Just use mail merge with student
names, and fill in your school’s information.
—> Next page: Fun and Educational Class Activities
<— Previous page: Communication Plan